An apparatus for generating cartoon content includes a cut input controller configured to control receiving of a signal of adding a cut included in the cartoon content and having a layer; an effect input controller configured to control receiving of a type of an effect applied to the layer and property information based on the type of the effect; and a cut generator configured to generate a final cut such that the layer moves at a moving speed or by a moving distance corresponding to the type of the effect and a user event received from a user, wherein the cut generator determines a reaction speed of the layer based on the type of the effect and the property information of the effect, calculates a moving distance or a moving speed corresponding to the reaction speed, and generates the final cut to move by the moving distance or at the moving speed.