A method of producing a reduced-calorie fruit juice beverage may include passing a fruit juice stream including non-sugar fruit juice components (fruit juice components product) and sugars through a bed of resin. Due to the resin's specific affinity for the sugar, the fruit juice is chromatographically separated into concentrated bands of the fruit juice components product and sugars that move through the bed of resin at different speeds. The concentrated band of the sugar may be withdrawn as a sugar stream from a first extraction point in the bed of resin, while the concentrated band of the fruit juice components may be withdrawn as a fruit juice components product stream from a different, second extraction point in the bed of resin. The sugar stream includes a higher concentration of the fructose, glucose, and sucrose than the feed stream, while the fruit juice components product stream includes a higher concentration of endogenous fruit juice compounds than the feed stream or the sugar stream.
