A method and apparatus for minimizing the volume of a liquid carrier used for delivering an agricultural product into a furrow during planting. In one embodiment, a spray nozzle is mounted on a planter row unit so as to dispense a carrier containing an agricultural product along a dispensing pattern in alignment with the pattern width of the spray nozzle, in the direction of the furrow. In one embodiment a seed cover assembly is operatively connected to a seed tube assembly. A seed cover application tube is mounted to the seed cover assembly. A seed cover brush is mounted to the outlet end of the seed cover application tube configured to contact the carrier containing the product during the dispensing thereof and brush the carrier containing the agricultural product onto the seed being dispensed from the seed tube assembly. In another embodiment, a seed firmer application tube assembly is utilized.