600383 Disclosed is a system (100) for matching media content created by a third party at an athletic event with a participant in the event. A database server (106) has a user database (112) for maintaining records of users registered to access said database server (106). A processor (104) is configured to receive a listing of participants whose images appear in media content created at the athletic event and compare the listing with the registered users based on the records maintained in said user database (112). The processor (104) then generates a match list of participants whose images appear in the media content created at the athletic event and who are registered users.
