A motorcycle seat-massage system includes a frame forming at least a front seat and a front backrest. The front backrest frame includes an upper lateral member. A first massage unit is disposed on the front backrest frame lateral member and is laterally translatable thereon. The massage unit includes an electric motor coupled to a drive unit for powered translation of the massage unit on the backrest frame lateral member and further includes a massage head having a plurality of spherical massagers affixed thereto. The massage head is rotationally coupled to the electric motor, and a flexible seat cover is fitted over the frame and the massage unit. At least one controller is electrically communicative with the massage unit, the controller is operable to selectively engage and disengage the massage unit.