A fishing lure consists of a body portion having a line tying means on the body portion and means on the body portion for replaceable attachment of one or more hooks. In one embodiment a wire extends through the body portion of the lure and has a line tying section and a twist section. The line tying section is at one end portion of the wire. At least a portion of the line tying section, to which a fishing line is replaceably attached either directly or indirectly, protrudes from the lure. A twist section is at another end portion of the wire opposite to the one end portion with the line tying section. At least a portion of the twist section, to which a fish hook is replaceably attached, protrudes from the lure.
