To measure the content percentage of fat in a liver without increasing hardware size, provided is a measurement apparatus that supplies an ultrasonic signal to a body part and receives a response signal that has passed through an inner portion of the body part, the measurement apparatus including an ultrasonic signal generating section that generates the ultrasonic signal according to a control signal a loop control section that supplies the control signal to the ultrasonic signal generating section in response to receiving the response signal that has passed through the body part and a frequency measuring section that measures a repeating frequency of the control signal repeatedly supplied by the loop control section.
