A virtual plastic surgery SNS service apparatus for providing a virtual plastic surgery service, comprising: a three-dimensional (3D) face model generation unit configured to generate a 3D face model by using an image from a portable camera a 3D face model database management unit configured to store and manage the 3D face model and a result of virtual plastic surgery such that the 3D face model and the result of virtual plastic surgery are shared by people on a SNS (Social Network Service) a virtual plastic surgery simulation unit configured to allow a user to directly perform a simulation of virtual plastic surgery by using a certain facial part of a shared face model of a friend or by using a certain facial part of a known entertainer and a social network service unit configured to allow the user to share the simulation result with people on the SNS or to connect the user to an expert to be consulted.
