A body, a weight moving space provided within the body and extending in the longitudinal direction of the body, the lure of the invention, movable in the longitudinal direction of the body along the counterweight moving space and accommodated in the weight moving space a spherical weight that, and a holding member for holding the spherical weight through magnetic force and arranged on the front side of the weight movement space, between the retaining member and the front portion of the weight moving space, the partition wall It is provided, it has an inclined surface portion of the partition wall, becomes gradually thinner toward the retaining member from said weight side moving space side. This lure, the center of gravity can be varied by spherical weight is moved.本発明のルアーは、ボディと、前記ボディの前後方向に伸び且つボディ内に設けられた重り移動空間と、前記重り移動空間内に収容され且つ重り移動空間に沿ってボディの前後方向に移動可能な球状重りと、前記重り移動空間の前方側に設けられ且つ磁力を通じて前記球状重りを保持する保持部材と、を有し、前記重り移動空間の前方部と保持部材との間に、仕切壁が設けられており、前記仕切壁が、前記重り移動空間側から前記保持部材側に向かって次第に薄くなった傾斜面部を有する。このルアーは、球状重りが移動することによって重心が変化し得る。