A non-tobacco formulation for oral administration in dry form includes a non-tobacco tea-like composition comprising plant material, an additive mixed with the composition and responsive to being wetted by a users saliva to cause gaseous bubbles to be released and provide a popping or cracking sensation in the users mouth, and a liquid-porous container (e.g., a pouch) having walls enclosing the composition and additive therein while permitting liquid to pass therethrough. Alternatively the additive may coat the pouch walls.
