An ultrasonic diagnostic apparatus according to an embodiment includes an ultrasonic image generating circuitry, an imaging circuitry, a body mark storage and a body mark selection circuitry. The ultrasonic image generating circuitry generates an ultrasonic image via a probe brought into contact with a surface of an object. The imaging circuitry repeatedly obtains an optical image concerning the object. The body mark storage stores data of a plurality of types of body marks. The body mark selection circuitry selects a body mark corresponding to an examination region area of the object from the plurality of types of body marks by performing image analysis on the optical image.
