A characteristic evaluation apparatus (1) cumulatively stores, in a measurement history DB (13), measurement information (measurement date and time, measurement value and the like) that is obtained by measuring, by a weight scale (3) and the like, biological information or behavior information of a subject person. An arithmetic processing unit (11) evaluates psychological characteristics of the subject person with respect to a biological change or a behavioral change as a goal for the subject person based on a history of the measurement information of the subject person that is stored in the measurement history DB (13). A communication unit (14) outputs evaluation results evaluated by the arithmetic processing unit (11) with respect to the psychological characteristics of the subject person.
