A fragrance dispensing assembly including a container having a sealed interior chamber containing porous reeds in a fragranced liquid. At least one buoyant member is coupled to one or more of the reeds. The porous reeds, buoyant member(s) and the fragranced liquid are put in the container and placed in contact with each other prior to sealing the container. To commence use of the fragrance dispensing assembly, the sealed container is opened and the buoyant member(s) elevate the coupled porous reeds within the liquid, thus providing additional portions of the pre-soaked porous reeds to extend from the opened container and begin instant and continuous fragrance dispensing to a room upon opening the sealed container.