An ultrasound diagnosis apparatus according to an embodiment includes an obtaining unit, an image generating unit, and a controlling unit. The obtaining unit obtains setting information in which a plurality of types of ultrasound image data are set as display-purpose image data and in which a percentage of a time period to display the display-purpose image data is set for each of the plurality of types. The image generating unit generates, along a time series, each of the plurality of types of ultrasound image data set in the setting information. The controlling unit exercises control so that the plurality of types of ultrasound image data generated by the image generating unit are stored into a storage unit and exercises control so that the display-purpose image data is displayed on a display unit according to the percentage set in the setting information for each of the types.
