A game feeder hoist and hunting stand system is provided with an upstanding support member connected to a horizontal support arm and a winch that is removably attached to the horizontal support arm, from which a hoist line extends. A hunting stand platform with a vertical support member is telescopically disposed within the upstanding support member. The game feeder hoist has at least one chain mount connected to the upstanding support member and is configured to secure a chain for attachment to a tree. A tree sizing strap and hook apparatus is provided with graphic identification markers to aid hunters in accessing the size of tree trunks from which they intend to mount a game feeder hoist and hunting stand. The strap includes a hook from which to temporarily hang the portable game feeder hoist against the tree trunk while attaching the hoist to the tree with a chain.
