Titanium oxide particles which have a primary particle diameter of 0.5 to 2.0μm and a reflectance for visible lights of less than 95 %, and comprise 0.05to 0.4 weight % of aluminum oxide, 0.1 to 0.8 wt % of zinc oxide, and the residualamount of titanium oxide and a method for producing the titanium oxide particleswhich comprises incorporating small proportions of an aluminum compound, azinc compound and a potassium compound to hydrated titanium oxide and roastingthe resulting mixture. The titanium particles can shield infrared rays selectively,and exhibit high slidablity.
