The objective of the present invention is to manufacture an absorbent article with which a bonding force between a tape member for post-processing and an exterior sheet can be improved, and with which the tape member can be prevented from coming off during use. This method of manufacturing an absorbent article includes a tape fixing step (S1) of fixing a tape member (60) to an exterior continuous body (22C) while conveying an exterior sheet in a conveying direction. In the tape fixing step (S1), the tape member (60) is caused to come into contact with a non-skin facing surface (24) of the exterior continuous body, in a state in which a skin-facing surface (23) of the exterior continuous body is in contact with a conveying surface (102A) of a second roll (102), to fix the tape member to the non-skin facing surface (24) of the exterior sheet.製造提高後處理用的帶片構件與外裝薄片的接合力，而可抑制在使用時帶片構件脫落的吸收性物品。吸收性物品的製造方法，是具有邊沿著搬送方向搬送外裝薄片，邊將帶片構件(60)固定在外裝連續體(22C)上的帶片固定步驟(S1)。帶片固定步驟(S1)，是將外裝連續體的肌膚對置面(23)抵接在第2輥(102)的搬送面(102A)的狀態下，將帶片構件(60)抵接在外裝連續體的非肌膚對置面(24)，而將帶片構件固定在外裝薄片的非肌膚對置面(24)上。
