According to one embodiment, an ultrasound diagnosis apparatus includes a storage and a control unit. The storage stores transmission/reception conditions for a first ultrasound probe among a plurality of ultrasound probes. Upon receipt of a second switching instruction to switch a second ultrasound probe to the first ultrasound probe after a first switching instruction to switch the first ultrasound probe to the second ultrasound probe, the control unit applies the transmission/reception conditions stored in the storage to the first ultrasound probe when the time between the first switching instruction and the second switching instruction is less than a predetermined time.