A packaging assembly (10) includes a carton (12) having opposed rear and front walls and an end wall interconnecting the rear and front walls at one end to define an interior volume. A dispensing opening (26) through which products (106) may be dispensed is defined between the front and rear walls at a second end. A closure (28) is movable between a closed position and a product dispensing position. The assembly includes at least one stack of elongate comestible products (106) which is at least partially enclosed about one end by means of a flexible outer wrapper affixed to the carton. In one embodiment, the wrapper only encases a lower portion of the stack. In an alternative embodiment (FIG. 9), the wrapper fully encases the stack but an opening portion of the wrapper is adhered to closure so as to be removed when the carton is first opened.