This livestock management system (100) is provided with: a plurality of beacons (50), which are respectively attached to and used on a plurality of livestock (1), and each of which includes a communication device (51) and tactile devices (57a, 57b) connected to the communication device; a positioning system (38) that detects electromagnetic wave signals transmitted from the communication devices of the plurality of beacons, and estimates the respective locations of the livestock to which the beacons are attached; and a control device (40) that is connected to the positioning system. The control device selects, according to the locations of the livestock, at least one from among the plurality of beacons, generates a command for operating the tactile devices included in the selected beacon, transmits the command to the communication device included in the selected beacon, and operates the tactile devices connected to the communication device to generate a stimulus.
