The present invention relates to a plant cultivation apparatus (10) for producing plant having a high content of ginsenoids, the plant cultivation apparatus (10) including: a guide rail (11) disposed above a cultivation bed (20) along the length direction of the cultivation bed (20) a movable unit (12) coupled to the guide rail (11) and configured to move on the guide rail (11) an arm unit (13), one end of which is coupled to the movable unit (12), and the other end of which is telescopically extendable from the movable unit (12) toward a cultivation space (21) above the cultivation bed (20) and a UV irradiation unit (14) coupled to the other end of the arm unit (13) and configured to irradiate UV light in the wide direction of the cultivation bed (20) for a specific period during the cultivation or harvesting of plant.
