Methods, systems and devices are provided for automatically linking a device to an activity tracking device. One method includes receiving, at a device, an identifier from a website. The identifier is for an activity tracker that has been paired to a user account of the website. The method also includes scanning, by the device, for identifiers advertised by one or more activity trackers and identifying the activity tracker by matching the advertised identifier to the identifier obtained from the website. The method then includes automatically establishing a link between the activity tracker and the device.
