The present invention relates to a beauty apparatus having a function for moving vertically, comprising: a case portion comprising an upper case for accommodating powder, and a lower case to be attached to or detached from the upper case a guide portion provided on the lower case between the upper case and the lower case a magnetic field generation portion for generating a time-varying magnetic field, provided inside the lower case between the upper case and the lower case a magnetic body coupled portion which penetrates the guide portion so as to move inside the lower case according to the variation of the magnetic field a moving plate for limiting the motion of the magnetic body coupled portion, provided to the magnetic body coupled portion which penetrated a guide hole formed at the guide portion on the magnetic body coupled portion and a puff pad for encompassing the guide portion so as to vibrate according to the motion of the moving plate.
