A novel sensual consumer product is disclosed, this sensual consumer product utilizes a play flow control apparatus for receiving a user input for varying the play flow control signal for at least one of varying a mode of operation of a control circuit and the rotational speed of an electric motor. Rotating of the electric motor spins a weight and causes the sensual consumer product to vibrate. These vibrations are related to how the user mechanically interacts with play flow control apparatus, through touching or deforming of the sensual consumer product.