An expandable fish hook assembly includes a central shaft having one end attached to a fishing line and a plurality of arms or hook members pivotably coupled at or near the other end of the central shaft. The plurality of arms or hooks pivot between a collapsed position, with each arm or hook generally adjacent the central shaft, and a deployed position, with each arm or hook generally angled away from the central shaft. A sliding member engages the central shaft and moves along the central shaft, whereby the sliding member also operatively engages and moves along each of the plurality of arms to support and move the arms between the collapsed and deployed positions.
