An electronic glow stick is provided. The electronic glow stick has a stick battery, a lighting unit, and an insulation sleeve, wherein the lighting unit has a flexible circuit board and a plurality of light emitting elements. The flexible circuit board and the stick battery are electrical connected to each other by disposing an anode portion and a cathode portion on the back of the flexible circuit board, so as to supply power to the light emitting elements. Thus, brightness of the electronic glow stick can be improved and night recognition can be enhanced.一種電子螢光棒,包括一棒狀電池、一發光單元以及一絕緣套管,其中該發光單元包含一軟性電路板及多個發光件。利用將一陽極部及一陰極部設置在該軟性電路板的背面,使該軟性電路板與該棒狀電池形成電性連接,而使該等發光件發光,進而提升該電子螢光棒的亮度及強化夜間識別功能。