A fastening tape comprising a tabpor-tion formed at one end of a tape substrate made of anonwoven fabric, and a fixing portion formed at theother end of the tape substrate so as to be attached to adisposable diaper, wherein: a male component of ahook-and-loop fastener is fixed to a surface of the tapesubstrate at the tab portion; the opposite surface of thesurface with the male component of the tape substrateis embossed; the tab portion is folded back at theboundary between the tab portion and the fixingpor-tion so that the male component is on the folded innerside; and the male component on the tab portion isjoined to the fixing portion of the tape substrate.