PROBLEM TO BE SOLVED: To provide an insect pest attraction blocking material capable of obtaining a high insect-proof effect, having a hue not inhibiting a visual property of a human, and having a high light transmissivity and to provide an insect pest attraction blocking method.SOLUTION: An insect pest attraction blocking material 10 having a translucent film is constituted so as to contain a yellowish color material and a bluish color material having a complementary color relationship to the yellowish color material.