A cover device that houses, protects and safely and economically dispenses a roll shaped product, such as a rolled rawhide or holder roll. The cover device substantially encases a roll-shaped product and effectively prevents the pet from accessing the ends of the product. Relatively small access windows provide chewing access to the roll product. The cover body has a hollow cavity and openings allowing access to the roll product. The roll product can be prevented from rotating within the cavity by one or more pin or tab projections extending within the hollow cavity.