A device for forming elastication strips applicable in stretched condition (S), for example along the waistline of sanitary articles (D) such as diapers and the like, includes at least one pair of combined drawing members (112) suitable for operating in gripping relation on the ends (A) of the strips to receive the strips themselves arranged bridge-like therebetween in non-stretched condition (S) at an inlet end (I) of the device (100), where said drawing members (112) are at a first distance corresponding to the length of the strips (S) in non-stretched condition (S). The drawing members (112) are moveable (102, 104) according to trajectories diverging from each other to draw the strips arranged bridge-like therebetween towards an outlet end (O) of the device (100), where the drawing members are at a second distance, greater than the first distance and corresponding to the length of the strips in elastically stretched condition (S). The drawing members (112) are moved by motor means (104) with selectively variable velocity (106, K) when transferring the strips between the inlet end (I) and the outlet end (O) to selectively vary the application pitch (P2) of the strips in stretched condition (S) on the sanitary articles (D). The drawing members (112) operate on the ends of the strips (A) in a gripping relation without fastening or pinching, i.e. through vacuum pressure and/or hooking formations.
