Disclosed is a rolling-type egg-turning hatching apparatus for a poultry egg incubation machine, comprising a support (1), an egg loading flat tray (2), a pull plate (3) controlled by a power apparatus and an egg limiting frame plate (4) which can horizontally slide back and forth on the egg loading flat tray (2). The pull plate (3) is connected to the egg limiting frame plate (4); a ventilation hole is provided on the egg loading flat tray (2) which is horizontally placed on the support (1); a elliptic egg position hole (7) is provided on the egg limiting frame plate (4); and the egg limiting frame plate (4) matches the egg loading flat tray (2). The present apparatus is simple in structure; in the operating process, an embryonated egg is fully turned over; the incubation and the hatching are finished on the same tray; and an incubation mode which is similar to the natural incubation of female poultry is realised. The present apparatus is low in production cost, is stable and reliable in operation, saves ene