A process is provided that is directed to a steam pyrolysis zone integrated with a solvent deasphalting zone and a hydrotreating zone to permit direct processing of crude oil feedstocks to produce petrochemicals including olefins and aromatics. The integrated solvent deasphalting, hydrotreating and steam pyrolysis process for the direct processing of a crude oil to produce olefinic and aromatic petrochemicals comprises: charging the crude oil to a solvent deasphalting zone with an effective amount of solvent for producing a deasphalted and demetalized oil stream and a bottom asphalt phase; charging the deasphalted and demetalized oil stream and hydrogen to a hydroprocessing zone operating under conditions effective to produce a hydroprocessed effluent reduced having a reduced content of contaminants, an increased paraffinicity, reduced Bureau of Mines Correlation Index, and an increased American Petroleum Institute gravity; thermally cracking the hydroprocessed effluent in the presence of steam to produce a m