Provided is a chewing gum that has excellent fragrance diffusion properties. The present inventors discovered that, when a chewing gum-balloon is formed during chewing, the total amount of diffused fragrance component(s) is almost twice as much as in the case of not forming a balloon and, therefore, the formation of a balloon is effective for improving the fragrance diffusion properties. As the results of the subsequent intensive studies, provided are: a chewing gum comprising a sugar ester and a fragrance, characterized by further containing 3.0-8.0 wt pcnt inclusive of a vinyl acetate resin having a molecular weight of 45,000 or more； and a chewing gum comprising a sugar ester, a fragrance and a vinyl acetate resin, characterized in that the HLB value of the sugar ester is 3-11 inclusive.
