Provided are an ultrasonic measurement apparatus, an ultrasonic imaging apparatus and an ultrasonic measurement method that achieve an increase in processing speed together with an increase in resolution and are user friendly. An image is generated by adding together, with a weight having a fixed value, reception signals obtained by ultrasonic echoes being received by an ultrasonic element array, and an area of interest is set within the area in which the generated image is to be displayed. When an area of interest is acquired, the reception signals received by the ultrasonic element array are added together with weights that depend on the reception signals, with respect to data forming the basis of the image to be displayed in the area of interest, and image generation is performed.
