A permanently colored object having a silicone surface which is produced by means of the following steps: a) mixing coloring substances with a still cross-linkable silicone in order to form an application mixture, b) swelling the silicone surface by means of a solvent, c) applying the application mixture to the silicone surface, and d) performing the cross-linking of the silicone of the application mixture, which silicone penetrates the silicone surface.
