A bait holder adapted for securing a fishing hook to a soft plastic bait while fishing a “weedless” technique during bass fishing. The bait holder includes an attachment portion, adapted to be inserted through the eye of the fishing hook for securely attaching to the fishing hook. The bait holder further includes a first hook extending from the attachment portion and being adapted to be inserted through a portion of a soft bait for securing the soft bait to the first end of the fishing hook during use. The bait holder of the present invention allows the fisherman to pull his bait through the thickest of vegetation without the top of the plastic bait sliding down the shaft of the hook.
