According to one embodiment, an ultrasonic diagnostic apparatus includes a detection unit configured to detect a distribution of velocity information at each position in a predetermined area in an object over a predetermined interval by scanning the predetermined area with an ultrasonic wave, a calculation unit configured to calculate at least one feature amount based on at least one of a maximum flow velocity value, a minimum flow velocity value, and a mean flow velocity value at the each position in the predetermined interval by using velocity information at each position over the predetermined interval, and a display unit configured to display the feature amount in a predetermined form.