An improved fishing rod holder comprises: a vertical stake capable of inserting into the ground a bracket connected substantially perpendicular to that stake a plurality of prongs affixed to the bracket, at least one prong opening in a first direction and another prong opening in an opposite direction, said prongs adapted for holding a fishing rod. The holder further includes a magnetic connector affixed along the bracket and bobber element that has a magnetic head connect at one end, a fishing line guidance shaft at the opposite end and a signal bell adjacent the line guidance shaft.