The present invention relates to the cosmetic use of at least one C4-C16 glycol with a hydrocarbon-chain and/or of a hydroxylated ester resulting from the esterification of polyol and/or of C4-C16 carboxylic acid(s), in a composition for caring for and/or making up the skin and/or the lips, as an agent for reinforcing the natural flesh tint of the skin and/or the lips and/or the natural volume of the lips.
