Process of coloring keratinous fibers (I) comprises coloring keratinous fibers using coloring composition (II) comprising bases of oxidation medium and an aromatic coupling agent (which is substituted by two amino groups at meta positions, where the amino group is primary) and washing keratinous fibers with a detergent composition (III) comprising surface-active agent (alkylpolyglycosides or polyglycerols). An independent claim is also included for a kit comprises an oxidizing coloring composition (II) and a detergent composition (III).
