The ultrasonic diagnosis apparatus including a cross-section region image constituting unit configured to constitute a cross-section region image at a diagnosis portion of a diagnosing object through an ultrasound probe, an elasticity information calculating unit configured to calculate elasticity information indicating hardness, an elasticity image constituting unit configured to constitute an elasticity image based on the elasticity information calculated at the elasticity information calculating unit, and an image display unit configured to display the cross-section region image and the elasticity image, includes a temporal variation analyzing unit configured to analyze temporal variation at respective measurement points from the elasticity information calculated at the elasticity information calculating unit and a temporal variation image constituting unit configured to constitute a temporal variation image based on the temporal variation analyzed at the temporal variation analyzing unit, and the image display unit displays the temporal variation image.
