An ultrasonic diagnostic apparatus includes: an ultrasonic probe which transmits an ultrasonic wave to a subject and receives a reflected wave of the transmitted ultrasonic wave； a transmission/reception control unit which allows the ultrasonic probe to transmit the ultrasonic wave and acquires a reception signal relating to the ultrasonic wave received by the ultrasonic probe on the basis of predetermined transmission/reception setting； a calculation parameter acquisition unit which acquires a calculation parameter which is used for generation of elasticity information in the subject based on the reception signal and is determined in correspondence with the transmission/reception setting； an elasticity information generation unit which generates the elasticity information by using the reception signal on the basis of the acquired calculation parameter； and a display control unit which allows the display unit to display the elasticity information.
