A measuring apparatus is provided. The measuring apparatus includes a measurement reference part setting unit configured to set-measurement reference parts to each of a plurality of sequential ultrasound images of a subject, a tracking unit configured to perform tracking of a plurality of regions in the ultrasound images, a first motion information calculating unit configured to calculate first motion information of the regions, based on the tracking performed by the tracking unit, and a second motion information calculating unit configured to calculate second motion information of the measurement reference parts, based on the first motion information, wherein the plurality of regions move with the measurement reference parts and include parts capable of capturing moving factors that are not able to be captured by tracking the measurement reference parts between a first ultrasound image and a second ultrasound image using the tracking unit.
