A lotion applicator includes an elongated, telescoping shaft having an applicator head attached to an end thereof. Pivotally connected to an opposing end of the shaft is an angularly adjustable handle. Accordingly, a user places lotion on the applicator head and reciprocates it on a desired portion of the body. If necessary to reach a certain area, the shaft can be extended or retracted, and the handle can be adjusted to a desired angle.
