PROBLEM TO BE SOLVED: To provide a new component activating PPAR.SOLUTION: The PPAR activator contains hydroxyeicosapentaenoic acid as an active ingredient with a hydroxyl group at either bonding position of 8 to 12. The PPAR activator provides effects such as activation of fatty acid metabolism, promotion of body fat burning, suppression of obesity, suppression of fatty liver, prevention and improvement of diabetes, prevention and improvement of insulin resistance, and improvement in endurance. Thus, the PPAR activator is effective for life-style related disease and a visceral fat syndrome (metabolic syndrome) in the modern society.