PROBLEM TO BE SOLVED: To provide a zinc oxide powder which can be dispersed in a dispersion medium at high solid content concentrations, and a dispersion liquid, a paint and cosmetics comprising the zinc oxide powder.SOLUTION: A zinc oxide powder has a specific surface of 1.5 m2/g or more and less than 8.0 m2/g, a conductivity of 150 μS/cm or less, and a bulk specific volume of 0.5 mL/g or more and 6 mL/g or less.SELECTED DRAWING: NoneCOPYRIGHT: (C)2018,JPO&INPIT【課題】固形分濃度が高い状態で分散媒に分散が可能な酸化亜鉛粉体、並びに、酸化亜鉛粉体を含む分散液、塗料及び化粧料を提供する。【解決手段】本発明の酸化亜鉛粉体は、比表面積が1.5m2/g以上かつ8.0m2/g未満、導電率が150μS/cm以下、及び、嵩比容積が0.5mL/g以上かつ6mL/g以下である。【選択図】なし