The invention relates to a strip-shaped cuff for measuring the blood pressure, said cuff having a longitudinal direction and a lateral direction, with an inner face and an outer face, said strip-shaped cuff comprising a loop element, and with an end section that can be passed through the loop element. The strip-shaped cuff has a first longitudinal section that comprises the loop element, said first longitudinal section having a first lower edge region and a first upper edge region. The strip-shaped cuff also comprises an inflating region, said inflating region having a bladder. The invention is characterized in that the first upper edge region has a first applying aid with first gripping means.