A web joint apparatus is configured to join a pair of webs for absorbent article folded in the cross direction CD with reference to a folding line. The web joint apparatus includes: an ultrasonic horn configured to join the paired waistline portions an anvil facing the ultrasonic horn and configured to pinch the intermediate web between the anvil and the ultrasonic horn and a crotch hold bar configured to hold the intermediate web while stretching the intermediate web in a direction in which the crotch portions get away from the waistline portions, when the intermediate web are joined by the ultrasonic horn and the anvil.
