PROBLEM TO BE SOLVED: To provide a product sales management server and Internet sales promotion system that allow purchasers to accurately grasp products scheduled for purchasing, allow incentives such as a discount and the like to be given by focusing on the grasped products, and allow a sales of products in on-line shops to be promoted.SOLUTION: An Internet sales promotion system is composed that has: a user terminal 10 such as a PC and the like that is operated by a user browsing product information in an on-line shop and purchasing a product therein; a product sales management server 20 that is managed by an on-line shop administrator selling a product to a user of an on-line shop, and functions as a Web server distributing individual Web pages of each product for sale in the on-line shop in response to a request from the user terminal 10; and a network 100 such as the Internet and the like that connects the terminal 10/server 20.
