A holder device attaching to a vehicle with a releasable attachment strip flexibly attached to a main body and having receptacles for holding a fishing rod. The attachment strip is releasably attached to a vehicle with a magnet or suction cup array. The attachment strip has a pair of connector arms attached to a top portion of the main body. Horizontal bars attached to the main body and the receptacles holding the fishing rod provide resilience and flexibility. A hinge on each of the pair of connector arms facilitates limited movement of the holder device absorbing loads applied during movement of the vehicle. An adjustable strut attached to a lower portion of the main body has a pad at one end providing another contact point on the vehicle. A handle attached to the body or horizontal bars facilitates carrying after detaching from the vehicle. A retaining strap may be attached to the vehicle and the holder device. The combination of the attachment strip, flexible connector arms, and horizontal bars permits the holder device to remain securely attached to the vehicle at highway speeds and along bumpy roads and is yet easily removed when desired.